Hawaii-Ai visitor magazine and web site provide a wide variety of cultural information, maps, editorial features, events calendar, sections on shopping, dining, activities, golf, sightseeing, car rental, health & beauty, entertainment, timeshare and real estate..
Hawaii-Ai serves visitors of all market segments from men and women, to first-timers and repeaters. We have crossover appeal for students, families, seniors, and business travelers. Our readers tend to be more independent , family oriented, mature and upscale Japanese travelers who are inclined to stay longer per trip, spend more, and return repeatedly.
Hawaii-Ai Survey Findings
A sampling of our magazine subscribers shows Hawaii-Ai readers represent a broad range of age groups, with the majority in their 30s to 50s. We also have strong appeal among seniors, who make up 13% of the survey respondents. The majority of readers have visited the islands 5-9 times, with over 30% visiting Hawaii more than 10 times.
Quality. Reliability. Experience. Results.
As we enter our 26th year of doing business in Hawaii, we're proud of our long-standing relationships with many successful clients who have helped us grow: Benihana of Tokyo has been advertising with us for over 25 years; Sea Life Park over 20 years; Polynesian Cultural Center, Kirin Chinese Restaurant, and Perry's Smorgy Restaurant for 18 years; Waikiki Shopping Plaza and Hyatt Regency Waikiki, 16 years; and Hilo Hattie is going on 14 years.
An astounding percent of our clients renew their contracts each year, and over one hundred business have been advertising in JGH for more than two years. Many for over 12-15 years. Advertisers choose Hawaii-Ai more often.
Hawaii-Ai has numerous testimonial letters from advertisers who say our publication is an effective advertising vehicle for them; and from readers who like it so much, they keep copies as souvenirs of their visit to Hawaii!
Market Penetration means Advertising Effectiveness: Hawaii-Ai has a proven track record of success. Hawaii-Ai was consistently rated at the top in Market Penetration and Readership over Japan-based and Hawaii-based publications by OmniTrak Japanese media surveys. Hawaii-Ai came in first or close second in readership among Hawaii-based publications for 14 of the 15 years OmniTrak did the survey. Another survey conducted by Japan Report, rated Hawaii-Ai as "most useful free media" by Japanese visitors.
Hawaii-Ai has over 200 distribution locations in Hawaii and Japan. We distribute 6,000 copies monthly in Japan through Dentsu-Hawaii Tourism Japan and selected locations. At Honolulu International Airport the magazine is handed out by Japanese speaking greeters daily and also available at kiosk locations throughout the airport. Other prime locations include major hotels and condominiums, tour and travel desks, shopping centers, golf courses, restaurants and advertisers' locations, car rental companies, as well as kiosks in Waikiki and on Kalakaua Avenue. |
